世界国际品牌大会

2018中国峰会

WORLD CONFERENCE ON INTERNATIONAL BRAND

2018 China Summit

方案

PERFORM  PLAN

西安国际科技交流协会

Xi'anInternational Science-Technology Exchange Association

世界国际品牌大会2018中国峰会组委会

World Conference on International Brand 2018China Summit OrganizingCommittee

一、大会召开背景

随着经济全球化和国际市场竞争的加剧，世界进入品牌经济时代。品牌代表着国家的信誉和形象，是国家核心竞争力的重要体现，一个国家拥有的品牌数量越多，它对全球产业链的主导力就越强。世界国际品牌大会作为全球国际品牌建设的服务与指导机构，是揭示品牌本质，形成品质品牌新概念、新内涵、新文化；实现品牌对接、品牌提升、资本对接、项目对接、人才对接的创新型国际平台。大会依托世界品牌发展委员会暨世界品牌组织和世界国际品牌评价中心，实施世界国际品牌建设与联合国可持续发展目标，旨在推动全球各个国家、企业开展合作与交流；推动世界级国际品牌评价统一标准；推动创新共享全球战略合作，促进城市和企业可持续发展，顺利实现品牌的国际化与多元化。

1. Background of theconference

Withthe globalization of the economy and the intensification of internationalmarket competition, the world has entered the era of brand economy. Brands   represent the credibility and image of the country and are an importantexpression of the country's core competitiveness. The more brands a countryhas, the stronger its dominance over the global industrial chain. As theservice and guidance institution of global brand construction, the World Conference onInternationalBrandis to reveal the essence of the brand and form the new concept, connotation andculture of quality brand.Create an innovative international platform for branddocking, brand promotion, capital docking, project docking and talentdocking.Relying on the world international brand development committee, theworld international brand organization and the world international brandevaluation center, the conference aims to confirm the unified standards forworld-class international brand evaluation, implement the world internationalbrand construction and the United Nations sustainable development goals, andpromote cooperation and exchanges among countries and enterprises around theworld.We will promote innovation, share global strategic cooperation, promotesustainable development of cities and enterprises, and successfullyinternationalize and diversify brands.

世界品牌发展委员会暨世界品牌组织是在美国设立的研发和运用WIBEIS（唯拜斯）—世界国际品牌评价体系，对全世界各国品牌商品进行科学评价、筛选、认证、确认和发布的国际品牌专业机构，通过召开世界各国品牌大会及其系列会议等，为全世界各国品牌消费者、使用者培育和打造世界级国际品质品牌商品，推动全球品牌文化建设，促进世界经济复苏与健康发展。

World Brand Development Committee & World BrandOrganization is established in the United States to research and developmentand use of WIBEISworld international brand evaluationindex system to evaluate, screen, certification of brand goods aroundthe world, Recognizing and issuing international brand professionalorganizations, through the convening of world brand conferences andconferences, etc., to create and cultivate worldclass new international brandsfor consumers and users of brands around the world, and to promote theconstruction of global brand culture, To promote the recovery and healthydevelopment of the world economy.

西安国际科技交流协会与世界品牌发展委员会暨世界品牌组织研究认为，中国作为全球贸易最大的商品输出国和世界第二大经济体，但多年来，国际品牌不多、不强，知名度、美誉度不高的问题仍然突出，因此有必要在中国举办“世界国际品牌大会2018中国峰会”，可通过wibeis世界国际品牌评价标准体系的评价和筛选，提升中国品牌的形象与地位，确认更多的中国世界级国际品牌、并使中国品牌拥有在全球国际品牌建设中的话语权和引领作用。

Xi'an International Science Technology ExchangeAssociation and World International Brand Development Committee &WorldBrand Organize argue that China as a global trade's largest goods exporter andthe world's second largest economy, but over the years, international brands,is not strong, the problem of high visibility and reputation is not stillprominent, so it is necessary to be held in China "world conference oninternational brand 2018 China summit", through WIBEIS world internationalbrand evaluation standard system of evaluation and selection, enhance brandimage and status in China, confirmed that more Chinese worldclassinternational brands, and make the Chinese brand have in voice and leading roleof the international brand building in the world.

二、大会主要内容

2．The main content of theconference

（一）WIBEIS国际品牌评价中国行，中国国际品质品牌推介；

WIBEIS International Brand Evaluation System China action,China Quality Brand Promotion;

（二）发布中国国际品质品牌100强榜单，并为部分中国机构颁发世界国际品牌认证书及世界国际品质品牌奖；

Publish the list of the top 100 Chinese qualitybrands,award the world international brand certification,, issued by Chineseinstitutions and for part of the world international brand internationalquality certification and world brand quality award;

（三）举办世界国际品牌文化交流、教育品牌论坛等活动；

Hold international brand culturalexchange，education brand BBS and so on;

（四）举办“建设西安国际品牌之都高峰论坛”（将西安确立为世界国际品牌之都全球新闻发布会）；

Hold the "Constructionof Xi'an International Brand Capital Summit Forum"; (To establish Xi'an asthe world's international brand capital global press conference);

（五）举行“世界国际旅游城市品牌”评价与筛选全球展播活动启动仪式（为期一个月，在陕西西安举行，与丝路陕西卫视联盟，CCTV，美国中文电视台、美国久安电视台、各国驻联合国主流媒体、新媒体等合作）。

Held the launch ceremony of the "WorldInternational Tourism City Brand" evaluation and screening of globalexhibition and broadcasting activities(for a period of one month, held inXi'an, Shaanxi Province, with Shaanxi Satellite TV, CCTV, U.S. Chinese TV, U.S.Jiuan TV, national mainstream media in the United Nations, new media, etc.cooperation).
a.The World's Most Beautiful Landscape Tourism City;b. The World's BestCultural Tourism City;c. The World's Best Liveable City;d.The World's MostPotential Tourism City and so on.

三、大会主题

3.Theme of the conference

本届世界国际品牌大会2018中国峰会，以“品牌科学、筑路中国”为主题，借力第二届联合国世界国际品牌大会之势，旨在为中国打造更多的世界级国际品牌，提升中国企业品牌的国际影响力，提高中国品牌在国际贸易的地位，促使更多中国产品走向世界。

The World Conference on International Brand 2018China Summit, with " Brand science, road construction in China " asthe theme, share, gain the second session of the United Nations worldconference on international brands, Mainly in order to create more worldclassinternational brand in China, enhance China's international influenceenterprise brand, improve China's brand in the international trade status,encourage more Chinese products to the world.

四、大会组织

4.Organization of the conference

指导机构：联合国NGO/DPI执行委员会

世界国际品牌发展委员会暨世界品牌组织

Guidanceinstitutions：UN NGO/DPI executive committee

 World International Brand Development Committee&worldbrand organization

主办机构：西安国际科技交流协会

Endorsed by: Xi'anInternational Science-Technology Exchange Association

承办机构：西安国通品牌评价研究中心

西安中世博信息科技有限公司等

Organizer：Xi 'an guotong brandevaluation research center

Xi'an Zhong Shibo Information Technology Co., LTD

协办机构： 中国品质品牌机构

co-organizer:  The Chinese quality brand agency

媒体支持（拟邀）:（邀请排名不分先后） CCTV4、人民网、新华网、凤凰网、网易、腾讯网、新浪网、香港商报、陕西日报、西安日报、世界国际品牌杂志、陕西卫视丝路卫视联盟、美国中文电视台、美国久安电视台、各国驻联合国主流媒体（路透社、法新社、美联社等）、新媒体等。

Media support(to be invited):(Invitation to beranked in no order) Shanxi Satellite TV Silk Road Satellite TV Alliance, CCTV4,People's Network, Xinhuanet, Fenghuang.com, Netease, Tencent, Sina.com, HongKong Business Daily, Shaanxi Daily, Xi'an Daily, World International BrandMagazine, United States Chinese TV station, United States Jiuan TV station,national mainstream media in the United Nations, new media and so on.

五、大会安排

5．Conference arrangements

日期： 2018年11月13-15日，Date:13-15 November 2018

地点：陕西大会堂（陕西宾馆），Location:Shanxi City Hall

六、大会拟出席嘉宾及代表（以实际到会为准）

6．Proposed guests anddelegates (subject to actual attendance)

联合国NGO/DPI执行委员会主席兼世界国际品牌发展委员会主席、世

界国际品牌大会主席,两院院士代表,世界国际品牌发展委员会执行主席,世界国际品牌评价中心WIBEIS评价专家,专家学者代表,著名教育家代表,省市领导,中国著名企业家,品牌组织代表,中国著名学会,商协会代表,媒体代表等。

Chairman, United NationsNGO/DPI Executive Committee，Chairman of the World International BrandDevelopment Committee，Chairman of World International Brand conference，

Academicians of the ChineseAcademy of Sciences and Chinese Academy of Engineering ，

Executive Chairman of theWorld International Brand Development Committee，

WIBEIS evaluation expert ofWorld Center for International Brand Evaluation，

Experts and scholars onbehalf of，

Provinces and cities leader，

The famous Chineseentrepreneur，

Brand organizationrepresentative，

On behalf of China famoussociety, business association，

Media representatives etc.

七、大会流程

7.Conference process

世界国际品牌大会2018中国峰会日程表

Agenda for the world brandconference 2018 China summit

八、大会联系方式

8.Contact information

世界国际品牌大会2018中国峰会组委会

联系地址：陕西省西安市建国六巷17号

联系电话：029-86185809    029-87410221  

联系人：文先生17792415583

刘女士  17791761828

World International BrandConference2018 ChinaSummitOrganizing Committee
Contact address: No. 17 Jianguo Sixth Lane, Xi'an city, Shaanxi Province
Contact: （0086）029-87410221  

Contact：Mr. Wen  17792415583

   Ms.Liu    17791761828