Luxury (Luxury) in the international aredefined as "a beyond the scope of people's survival and development needs,with a unique, scarce, rare and other characteristics of consumer goods",also known as non-living necessities. Luxury brand first comes from the luxuryit serves. Luxury in economics, refers to the value / quality relationshipbetween the highest value of the product. From another point of view, luxurygoods also refers to the invisible value / tangible value of the relationshipbetween the highest value of the product. In life, luxury brands enjoy a veryspecial market and social status.

The world's international brand evaluationagency wibeis released the world's top ten famous luxury brand list, LouisVuitton LV ranking first position; Hermes Hermes, Gucci Gucci ranked second andthird, and last year to keep in line; Prada Prada strong on the fourthposition, ranked second last year rose; Chanel CHANEL still maintain the fifthposition. Tiffany Tiffany and Burberry Burberry since 2015 to return to thelist, Rolex and Cartier Cartier and Hennessy Hennessy is still in the top tenlist.

Wibeis since 2009 in the world to create aworld international brand evaluation system research and development,"2016 the world's top ten famous luxury brand" is wibeis fourth forthe global luxury market to use its first brand quality assessment methods forthe global luxury goods enterprises set up Brand development of the coordinatespace. In line with the wibeis global assessment method in line with thepremise of this list is still as usual, through the third party independentresearch quality and quality of information and a wide range of consumerresearch and market information, the world's most high quality of the 10 luxuryBrand. List to calculate the brand value, reflects the selected luxury goods inthe end of 2016 the future quality, character, taste and brand comprehensivescore.

    In the listof the top ten luxury brands in the world, Louis Vuitton LV (first) Wibeisscore of 9485 points, Hermes Hermes (second) Wibeis score 9412 points, GucciGucci (third) Wibeis Comprehensive score of 9398 points, Prada Prada (fourth)Wibeis comprehensive score of 9374 points, Chanel CHANEL (fifth) Wibeiscomprehensive score of 9342 points, Rolex Rolex (sixth) Wibeis comprehensivescore 9301 points and Cartier Cartier (Seventh) Wibeis score of 9279 points,Hennessy Hennessy (eighth) Wibeis comprehensive score 9265 points, BurberryBurberry (ninth) Wibeis comprehensive score 9234 points, Tiffany Tiffany(tenth) Wibeis comprehensive points Value of 9203 points.

    Wibeis brandevaluation system focus on the evaluation of enterprises and brands of quality,taste, character, brand and other market performance, development potential,quality level, efficiency level and other 11 indicators and coefficients tomake a fair, just and open Wibeis comprehensive evaluation.

1, Louis Vuitton LV

1854 France, the world's top 500 brands,luggage and leather goods in the field of the world's first brand, LouisVuitton;

2, Hermes Hermes

In 1837, the world's top luxury brands,purses top ten brands, the industry enjoyed a high reputation, the FrenchHermes (Hermes) International Group;

3, Gucci Gucci

Founded in 1923, one of Italy's largestfashion group, the top ten world luxury brands, the famous luxury brand, Guccicompany;

4, Prada Prada

In 1913 Italy Milan, the world's top luxurygoods, fashion and quality excellence series of products known, Prada company;

5, Chanel CHANEL

In 1913 France, the world's top 500 brands,the world's leading luxury brands, cosmetics industry well-known brands, theFrench Chanel (CHANEL) company;

6, Rolex Rolex

In 1908 Switzerland, the world's top 500brands, the world watch luxury brand, the world's top watch brands, SwitzerlandRolex (Rolex) Co., Ltd.;

7, Cartier Cartier

1847 France, Richemont Group, the world'stop jewelry brand, the famous luxury brand, jewelry / watch leading brand,Cartier company;

8 Hennessy Hennessy

Began in 1765, from the French world famousbrandy brand, the world's leading premium cognac brand, the French roadway MoetHennessy Group-LVMH;

9, Burberry Burberry

In 1856 the United Kingdom, Britain's topbrands, the top ten world luxury brands, the world famous luxury brand, BoBaili company;

10, Tiffany Tiffany

In 1873, the world's top 500 brands, knownfor diamonds and silver products, the world's leading jewelry brand, theworld's top luxury.