It is reported that China's health care products market has expanded year by year, of which the elderly have become the field of health food the most important consumer groups. For a long time, many health care products vendors to seize the psychological characteristics of the elderly, shoddy, free fare increases, and through a variety of ways to start brainwashing marketing, so that the elderly victims continue to fall into them, the market chaos much criticism The

Many netizens pointed out that a variety of fake and shoddy health care products sellers to find the reason why the elderly start, a very important reason is that the elderly lack of vigilance of false propaganda. Care for the elderly and improve their awareness of prevention is important, more importantly, through the improvement of laws and regulations, increase health care products market supervision and enforcement efforts, for those black heart business and dishonest business, the relevant departments must be severely punished.

Ignorant of conscience "stealing money"

Some netizens said that some lawless elements aimed at the elderly this special consumer groups, with a variety of fraud and deceive means, ignorant of their conscience from their pocket "stealing money", the domestic health care products market brand smelly, serious damage to health care products industry reputation.

Internet users "Lu Ying," said the elderly hard to save a lifetime of savings, all hit the high price of health care products, similar reports are not rare: "There is a pair of old people in Shenzhen, in four years time, buy health care products spent 600,000 "" Old people to buy health care products four years spent nearly ten thousand yuan, and ultimately left suicide note to commit suicide, "" eighty years old to spend more than 20 million to buy health products into 'moonlight'. "

Internet users "Xu Zong Chou" said that the elderly to buy health care products deceived, because there are many reasons: a business is mercenary, in violation of laws and regulations or laws and regulations to play the "edge of the ball" to expand publicity, vigorously advocate health care products health effects Even the treatment of efficacy; there are strict supervision of the responsibility, and some places on the health care products false propaganda open eyes closed one eye; also in the elderly their own responsibility, lack of health literacy and essential health knowledge, the business of false Propaganda lack of vigilance. Some media also played a role in fueling.

To prevent illegal propaganda

Internet users "Wei Xia" proposed to prevent similar health care products consumption tragedy occurred, first of all to improve the awareness of the elderly and self-protection awareness. Family members need to remind and care for the elderly, to develop their scientific and healthy way of life. In addition, the mass media is also responsible for doing the correct consumer orientation. In the case of weakening family functions into social facts, the government wants to strengthen the functions of communities and social organizations. In addition, some elderly people on the consumption of health care products is due to fear of entering the hospital, in improving the legal system at the same time, the medical insurance system also need to be improved in order to effectively reduce the elderly into the hospital to see the doctor's fear and fear.

Internet users "Chen Hao" that the elderly to avoid excessive consumption of health care products, children are the first line of defense. To the elderly rumor to help the elderly to improve the authenticity of the ability to avoid the elderly credulous, misleading propaganda; to scientific planning for the elderly free time, so that they focus on cultural and sports activities such as healthy lifestyle, Look through the health care products to maintain health.

There are Internet users, law enforcement regulators should also be on health care products marketing activities "anti-virus." Should further implement the regulatory responsibility for health care products to closely track marketing activities, to prevent all kinds of illegal publicity. At the same time, suspected of fraud, misleading and other means of marketing, the relevant departments should be held accountable.