At present, the evaluation of the world's international brands are mainly "Forbes" (Forbes), wpp and "Weibesi" (WIBEIS) three authoritative evaluation system. The first two evaluation criteria are mainly from the economic point of view to evaluate! WIBEIS is based on the quality of goods quality, character and taste as the core, from the perspective of commodity brand quality of scientific and systematic evaluation.

WIBEIS is the United Nations, which is the most equitable, the most just and least representative of any political interests and economic interests, to evaluate and consider the quality, character and taste of the world's branded products from a global perspective. Adhere to the principle of internationalization and non-benefit , Research and development, the preparation of this set of WIBEIS world international brand evaluation standard system.

WIBEIS world international brand evaluation standard system to brand quality as the theoretical basis to large data technology applications for technical support to an open, fair and impartial United Nations as a platform and window to a global perspective to evaluate and consider the world international brand product quality And quality, become a comprehensive, scientific, objective and reasonable evaluation system that spans geopolitical and interest groups and serves the broad masses of goods in the world. The system adhere to the principle of "four principles", that is, "open, fair, fair and just" the "four public" principle of work and "quality, character, taste, brand" and "four products" quality principle, (Which covers more than two thousand international standards and tens of thousands of industry and enterprise standards, etc.), a comprehensive and systematic reflection of the international brand quality and quality and comprehensive value.

WIBEIS world international brand evaluation standard system will become the market demand vane, the quality of the measurement device, the brand value of the scale, the discourse of corporate discs, it will be quality as a link, the enterprise, technology, economy tightly linked to Together to promote the common development of the global economy and promote the construction of international brands in developing countries.