WORLD CONFERENCE ON INTERNATIONAL BRAND

2018 China Summit

PERFORM  PLAN

1. Background of theconference

Withthe globalization of the economy and the intensification of internationalmarket competition, the world has entered the era of brand economy. Brandsrepresent the credibility and image of the country and are an importantexpression of the country's core competitiveness. The more brands a countryhas, the stronger its dominance over the global industrial chain. As theservice and guidance institution of global brand construction, the World Conference onInternationalBrandis to reveal the essence of the brand and form the new concept, connotation andculture of quality brand.Create an innovative international platform for branddocking, brand promotion, capital docking, project docking and talent docking.Relyingon the world international brand development committee, the world internationalbrand organization and the world international brand evaluation center, theconference aims to confirm the unified standards for worldclass internationalbrand evaluation, implement the world international brand construction and theUnited Nations sustainable development goals, and promote cooperation andexchanges among countries and enterprises around the world.We will promoteinnovation, share global strategic cooperation, promote sustainable developmentof cities and enterprises, and successfully internationalize and diversifybrands.

World Brand Development Committee & World BrandOrganization is established in the United States to research and developmentand use of WIBEIS­—world international brand evaluationindex system to evaluate, screen, certification of brand goods aroundthe world, Recognizing and issuing international brand professionalorganizations, through the convening of world brand conferences andconferences, etc., to create and cultivate world-class new international brandsfor consumers and users of brands around the world, and to promote theconstruction of global brand culture, To promote the recovery and healthydevelopment of the world economy.

Xi'an International Science TechnologyExchange Association and World International Brand Development Committee&World Brand Organize argue that China as a global trade's largest goodsexporter and the world's second largest economy, but over the years,international brands, is not strong, the problem of high visibility and reputationis not still prominent, so it is necessary to be held in China "worldconference on international brand 2018 China summit", through WIBEIS worldinternational brand evaluation standard system of evaluation and selection,enhance brand image and status in China, confirmed that more Chineseworld-class international brands, and make the Chinese brand have in voice andleading role of the international brand building in the world.

2．The main content of theconference

WIBEIS International Brand Evaluation System China action,China Quality Brand Promotion;

Publish the list of the top 100 Chinese qualitybrands,award the world international brand certification,, issued by Chineseinstitutions and for part of the world international brand internationalquality certification and world brand quality award;

Hold international brand culturalexchange，education brand BBS and so on;

Hold the "Constructionof Xi'an International Brand Capital Summit Forum"; (To establish Xi'an asthe world's international brand capital global press conference);

Held the launch ceremony of the "WorldInternational Tourism City Brand" evaluation and screening of globalexhibition and broadcasting activities(for a period of one month, held inXi'an, Shaanxi Province, with Shaanxi Satellite TV, CCTV, U.S. Chinese TV, U.S.Jiuan TV, national mainstream media in the United Nations, new media, etc.cooperation).
a.The World's Most Beautiful Landscape Tourism City;b. The World's BestCultural Tourism City;c. The World's Best Liveable City;d.The World's MostPotential Tourism City and so on.

3.Theme of the conference

The World Conference on International Brand 2018China Summit, with " Brand science, road construction in China " asthe theme, share, gain the second session of the United Nations worldconference on international brands, Mainly in order to create more worldclassinternational brand in China, enhance China's international influenceenterprise brand, improve China's brand in the international trade status,encourage more Chinese products to the world.

4.Organization of the conference

Guidanceinstitutions：UN NGO/DPI executive committeeWorld International Brand Development Committee&worldbrand organization

Endorsed by: Xi'anInternational Science-Technology Exchange AssociationOrganizer：Xi 'an guotong brandevaluation research centerXi'an Zhong Shibo Information Technology Co., LTD

co-organizer:  The Chinese quality brand agency

Media support(to be invited):(Invitation to beranked in no order) Shanxi Satellite TV Silk Road Satellite TV Alliance, CCTV4,People's Network, Xinhuanet, Fenghuang.com, Netease, Tencent, Sina.com, HongKong Business Daily, Shaanxi Daily, Xi'an Daily, World International BrandMagazine, United States Chinese TV station, United States Jiuan TV station,national mainstream media in the United Nations, new media and so on.

5．Conference arrangements

Date: 13-15 November 2018

Location: Shanxi City Hall

6．Proposed guests anddelegates (subject to actual attendance)

Chairman, United NationsNGO/DPI Executive Committee，Chairman of the World International BrandDevelopment Committee，Chairman of World International Brand conference，

Academicians of the ChineseAcademy of Sciences and Chinese Academy of Engineering ，

Executive Chairman of theWorld International Brand Development Committee，

WIBEIS evaluation expert ofWorld Center for International Brand Evaluation，

Experts and scholars onbehalf of，

Provinces and cities leader，

The famous Chineseentrepreneur，

Brand organizationrepresentative，

On behalf of China famoussociety, business association，

Media representatives etc.

7.Conference process

Agenda for the World BrandConference 2018 China Summit

8.Contact information

World International BrandConference2018 ChinaSummitOrganizing Committee
Contact address: No. 17 Jianguo Sixth Lane, Xi'an city, Shaanxi Province
Contact: （0086）029-87410221  

Contact：Mr. Wen  17792415583

   Ms.Liu    17791761828