To promote the Silk Road countries and countries around the world to "along the way" as a link to the "community of interests, the community of responsibility, the fate of the community." Establish and strengthen the international brand awareness, build and nurture world-class international brand, promote the global brand culture Construction, to promote world economic recovery and healthy development. With the approval of the World International Brand Development Committee, the "2017 World International Brand Conference" will be held at United Nations Headquarters, New York, August 23, 2017.
World International Brand Conference Committee application of the world's three major authority of the international brand evaluation standard system of quality evaluation of the most professional, scientific and authoritative WIBEIS (Vibes) evaluation system, to carry out the world international brand mining, screening, evaluation work; and based on WIBEIS synthesis Evaluation results, identify, nurture and form a new world international brand, innovation and international brand supply, the formation of a global international brand culture.
The main contents of the conference include: First, to unveil the world international brand selection, evaluation results, issued the world international brand certification; Second, the world's top 100 international brand quality, the world's international brand industry top 10; Third, the world's international Brand quality award (including medals, industry gold medal, silver medal, bronze medal, innovation award, nomination award, special contribution award); four, the global brand on the same stage display, exchange; five, and published the world international brand United Nations Development Program and Brand United Nations Declaration.